1) Registered user gets a discounts (see menu section DISCOUNTS). 2) Each time making an order you would not enter all the information about yourself again. Just enter a username and password and you will be logged by store. 3) Only registered users have access to the details of the order and order status at Order History menu. 4) By registering on the site you will regularly receive information about special promotions and discounts. You can register at this link: Registration.